If you were following the news, you heard that Peloton was shown in a very negative light in the season opener of Sex and the City. Maximum Effort jumped to the chance to create a response ad, which I produced overnight. It was a heroic effort from all involved and was a huge success to the tune of:
Views / Impressions: 6.4B earned media impressions (approximately $19.2M in earned media value) + 887 local and syndicated press hits. Here’s a small smattering:
Role: Producer + Head of Production
Director: Vincent Peone, ArtClass Content
Editor: Oren Brimer
Launch Date: December 2021